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When it comes to social media marketing (SMM), graphic design is a decisive part of an overall content strategy. No matter how great the text is, no one will notice it unless it’s accompanied by nice visuals to grab people’s attention in the middle of browsing.
When telling a company’s story through graphics, it’s important to keep in mind the strategic goals applicable to a specific marketing channel. Depending on the business type, SMM can work for different purposes.
If the company communicates to its Facebook, Twitter, and LinkedIn audience in an official way rather than in a friendly way, the design should support the tone with suitable colours and typography. Whereas visual material designs for Instagram and Snapchat could be more casual and relaxed.
- Cover Designs for the different platforms
- Content Creations
- Social Posts
- Social Media Adverts
- Product videos
- Profile image Creating or touch-ups
- Social media banners
- Business snippets
- Ad roll designs