Most local businesses today have a website. A place where customers and potential leads can go to learn more about the company, and possibly even buy their product or use their services.
But websites don’t always perform as they should. Maybe you’ve noticed that your bounce rate is high, meaning that people are coming to the website but leaving soon after they get there. Or maybe you’re just not seeing the traffic numbers you would like to. Maybe you don’t even have a website yet, but you’re in the process of getting one and are wondering how to make it dynamic, so it does fulfill its purpose.
When this is the case, website design should be your focus. Of course it’s easiest to create the website design you want before your site even goes live, but even if you already have a website, it’s easy to make small changes to get the results you want to see.
This report will uncover all the secrets of website design you need to know from a layout users will love, to creating an outstanding ‘About’ page that will tell visitors everything you want them to know. It will also share SEO secrets that will help your site climb to the top of the search engines’ results page so even more potential customers can find your site.
The Internet is a wealth of information – more than most people would ever know what to do with in a lifetime. But while that diverse reach between all four corners of the world may be great for those simply looking for information, it can present a challenge for small businesses.
This is because, while huge corporations may be able to reach around the globe and still gain customers, it’s unlikely that the small mom-and-pop shop on a corner in Missouri is going to be able to do the same thing.
Before Google algorithms and local SEO, this was a big problem. For the small business, a website or blog was simply a place to send customers when they wanted to look at merchandise, get store information, or even possibly buy products.
With local SEO, the website or blog for that small business now becomes a place to attract new customers, gain new business, and drive sales and profits up. So, maybe that shop in Pretoria still won’t be able to deliver to a customer in USA. What they will be able to do is pick up sales that are right outside their door, sales that they otherwise would never have even known of it wasn’t for local SEO.
For small local businesses, there are numerous ways to advertise online. A business owner may choose Google AdWords to promote their website or business, they may set up different email marketing campaigns, or they may simply use subtler forms of advertising within their online copy to market their business.
Over the past several years, marketing on different social media platforms has become one of the biggest ways for businesses to market themselves and it’s not difficult to understand why. Millions and millions of people take to social media every day to connect with their friends and family and let people know how and what they’re doing.
However, while browsing Twitter or Instagram, those same people are also checking out different companies and businesses and searching for the products they need. This is why marketing on social media can be so effective for businesses. And when it comes to social media marketing, Facebook ads may be the most effective of all, especially for small local businesses.
Facebook ads hold a world of benefit for small business owners when compared to not only other forms of social media marketing, but other forms of online marketing in general. This report will let you in on all of those benefits, as well as the secrets to making a truly dynamic Facebook ad campaign that will bring more customers through your door, and that will help boost your bottom line.
Every business needs to advertise and today, no matter the type of business, that also means advertising online. There are many ways to do it but one of the most effective by far is the use of Google AdWords. Google AdWords uses a pay-per-click (PPC) model in which the business owner only pays if a user clicks on their ad. It’s not only one of the most productive ways to bring in more traffic to a website, but one of the quickest ways to do it, too.
It’s true that there are horror stories online of people who have used Google AdWords only to spend their entire online advertising budget and see very little results. But in most cases, when Google AdWords is used properly, the benefits greatly outweigh the costs.
Business owners just have to know how to use it, and be armed with these key tips before using the platform for the first time. Many of these tips will be explained in greater detail further on in the report, but it’s important to become familiar with them even before you dive in.
When it comes to using social networks to market their company, many business owners have already heard about the two biggest: Facebook and YouTube. Many are already using those networks to market their brand and promote their business, yet many of these same business owners don’t have a LinkedIn profile yet. Why? It’s certainly not because LinkedIn is new to the scene. In fact out of the three, LinkedIn is the oldest of the social networking sites. YouTube was established in 2005, Facebook was launched in 2004 and LinkedIn was launched in 2003.
It’s also not because LinkedIn lacks any of the benefits the other two major social networking sites offer. LinkedIn actually holds more benefits over both for the small business owner. It allows much more interaction between a business and their customers than just posting a video; and it doesn’t include distracting games like Facebook does. The biggest reason why business owners don’t use LinkedIn is simply because they are unaware of the benefits, as well as how to use it. Add to that the myths surrounding LinkedIn, and it’s quite easy to see why LinkedIn is the least popular of the three.
This guide will burst through the myths and actually show you how to use it and what to do to make the most of it. And for those that don’t already know, we’ll also take a look at the many benefits that come with using LinkedIn.
Businesses today have an edge in marketing that businesses didn’t have even twenty years ago, and that’s the Internet. In the past, businesses had to rely on big mediums like television and radio in order to market their business. And word of mouth was one of the biggest forms of advertising out there. But all of that has changed. While word of mouth is still one of the best ways for businesses to attract new customers and let existing customers know about new products and promotions, it’s much easier to get that word out there.
That’s because today businesses have opportunities right at their fingertips. They can advertise anytime they want, reach a vast amount of people, and do it all for just a few dollars. The secret to marketing today lies largely in social media networks. Businesses today can post a product demonstration video to YouTube, or send out a link to new products on Facebook. Or, they can use their Twitter account to get feedback and comments from customers that can help them improve their business.
But there’s one social media platform that allows businesses to do all of this and that can be even more effective than all the others – Instagram. Instagram doesn’t just allow businesses to get the word out, it does it in a way that doesn’t place a lot of limitations on how they do it, like so many other social media platforms do. And while many may just think of it as a ‘picture app’, there’s so much more behind it.
Read on to learn the benefits businesses can get from Instagram, the best practices when using it, all the different apps that can work alongside Instagram to make it even better, and more. If your business isn’t on Instagram, after reading this report you’ll wonder why. And if it is on Instagram, you’ll still learn ways to make it so much better and so much more effective for your marketing purposes.
Lead generation websites are ideally suited to the small local business owners as it doesn’t require selling any products online, and doesn’t take an immense amount of time like other forms of online marketing do.
It is based on generating online leads through targeted Internet marketing tactics and then turning those leads into new customers.
The strategy is to get leads online and monetize offline.
Lead generation websites cost next to nothing to create and business owners don’t have to continually be adding or changing the content displayed on them. There is nothing to lose, and everything to gain.
How important is SSL and making sure your site is as secure as possible? Well, for businesses and website owners that want to instill trust in their customers and visitors and make sure they’ll be back, it’s important. And in the eyes of Google, it’s even more important.
While currently, Google will not shut down websites that are not secure, they will penalize them by placing them lower in the search engines. And while for the time-being, SSL certificates and other security measures are most recommended only for pages that ask users for their personal information, website owners and businesses are recommended to use SSL certificates on all pages of their website, regardless of whether or not personal information is being asked for.
Getting into the practice of doing this will make it easier for businesses and websites when the day comes that Google does require an SSL certificate on every page of every website; because that day is coming.